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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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Consult this resource to learn how greater visibility into the supply chain can help you effectively combat efficiency and performance challenges and pave the way for business success.
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In this white paper, uncover 4 key principles behind successful collaboration: With the right tools, leaders, and specific goals, your team could be underway to enabling business productivity and partnerships.
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This guide outlines a systematic approach to software evaluation and selection that aligns best practices and leading-edge technology with planning activities.
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This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
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This brief resource introduces an IT transformation consulting service as a means of achieving effective, value-driven change. Read on now to learn how you can ensure business and IT alignment, spur business growth, and more.
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In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.
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This paper discusses how it is risk management practices that play a key part of managing risk today, and shows how developing a more sophisticated understanding of risk and building the management capabilities to match can help organizations stay afloat during tumultuous times.
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This important resource examines some of the most common challenges that IT pros face when dealing with business users and provides helpful tips for working with them in a way that is beneficial to the organization as a whole.
