Ad Measurement White Papers

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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 08 Feb 2021 | Published: 27 Feb 2020

TOPICS:  Marketing
TechTarget

Behavior Driven Development: Agile Testing with Red Hat JBoss BRMS
sponsored by Red Hat
WHITE PAPER: In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle.
Posted: 08 Aug 2013 | Published: 30 Jun 2013

Red Hat

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Making Business Processes Smarter in the Age of the Customer
sponsored by RXP Services
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Jun 2014 | Published: 30 Apr 2013

RXP Services

Achieve process innovation through business process management
sponsored by IBM
WHITE PAPER: The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

IBM

The Great Debate: One Integrated Business System VS. Siloed Applications
sponsored by NetSuite
WHITE PAPER: This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.
Posted: 13 Feb 2014 | Published: 31 Dec 2013

NetSuite

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Improve Your Web Infrastructure with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: In this white paper, you will discover how to power your web infrastructure with open source software solutions. Inside, learn how to fulfill business requirements for a more reliable and scalable web infrastructure.
Posted: 10 Dec 2013 | Published: 10 Dec 2013

Red Hat

JBoss Enterprise BRMS Compared to IBM Operational Decision Manager and IBM Business Process Manager Standard
sponsored by Red Hat
WHITE PAPER: An evolution is currently taking place regarding business process management (BPM). The resources used to create business solutions are also evolving. Access this white paper today to learn just how – and better understand the importance of creating business solutions with less variability, improved accuracy, and greater environmental awareness.
Posted: 04 Dec 2013 | Published: 31 Jan 2013

Red Hat