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When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
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B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
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In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
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The primary mode of growth for most technology provider businesses is by good, old word of mouth. Yet, many businesses have not established an official referral program to capture as many referrals as possible. Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
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In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
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Output Management empowers IT and business users to achieve operational efficiency with reports generated by ERP systems. The system needs to be flexible and scalable enough to cope with the increasing volume of a growing business. This white paper discusses factors influencing output management solution implementations.
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Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
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Open source options are taking the pain out of business process management (BPM), and putting the value of BPM within reach of more companies and projects. But is open source BPM the right move for you? Read on now to find out.
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This info sheet highlights an HR service provider that offers a full range of consulting, payroll, and business process optimization (BPO) services to help your business get the most out of a cloud-based HR system.
