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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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Application development organizations have a wide variety of programming languages and technologies to choose from. In this white paper learn how Oracle Database 11g delivers a highly productive and powerful set of application development tools.
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If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper.
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Download this white paper to learn about the market-leading e-Commerce solution and how improved performance can lead to increased conversion rates and higher revenue.
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Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
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This white paper addresses the lifecycle of a phishing attack and how different entities--including third-party take down services and law enforcement--are involved in the process of disabling phishing sites.
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E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
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Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
