Relationship Marketing White Papers

(View All Report Types)
Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

A New Style of IT: The Dawn of a New Normal
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Uncover the key findings from research conducted by Gartner to expose what digital business means for companies, and how to enhance the customer experience to thrive in the digital era.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Hewlett Packard Enterprise

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Creating Intelligent Customer Service Experiences
sponsored by Kodak Alaris
WHITE PAPER: This informative resource paves a path to profitable customer relations for your organization and offers 5 key recommendations for creating amazing customer experiences.
Posted: 14 May 2014 | Published: 31 Jan 2014

Kodak Alaris

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Knowledge Management: 5 Steps to Getting It Right the First Time
sponsored by Oracle Corporation
WHITE PAPER: In this eBook, find 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative.
Posted: 26 Dec 2013 | Published: 26 Dec 2013

Oracle Corporation

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

The Power of Transformational Knowledge
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, find out how you can deliver superior customer experiences with a Transformational State of Knowledge. Inside, find specific steps you can follow to achieve transformational knowledge, and learn how this state can grant your company sustainable growth and profitability.
Posted: 06 Jan 2014 | Published: 06 Jan 2014

Oracle Corporation

CIOs: Harnessing Big Data While Keeping an Eye on the Bottom Line
sponsored by Red Hat
WHITE PAPER: A unified information platform integrates all data sources across the enterprise and grants easy access to data. Read this white paper to learn how to embrace a data-driven business practice that is easy and cost-effective.
Posted: 27 Jun 2014 | Published: 27 Jun 2014

Red Hat