Customer Relations White Papers

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Optimizing Your Return on Customer Attention with Oracle RTD
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
Posted: 22 Mar 2011 | Published: 01 Apr 2010

Oracle Corporation

Why Deliver Extraordinary Customer Service?
sponsored by Oracle Corporation
WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

Oracle Corporation

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

How Understanding the "Omni-Consumer" Gains Their Loyalty
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: With this white paper, you'll gain access to industry knoweldge about handling omnichannel operational challenges, allowing you to maximize efficiency and profitability. Use this resource to navigate customer engagements, with factors such as understanding the "omni-customer."
Posted: 18 Dec 2013 | Published: 31 Jul 2013

Hewlett-Packard Enterprise

Real-Time Insights to Forge Deeper Relationships with Your Customers
sponsored by SAP
WHITE PAPER: Uncover the key features of the SAP Customer Engagement Intelligence application, so you can form valuable relationships with your customers.
Posted: 04 Jun 2014 | Published: 04 Jun 2014

SAP

Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This resource explains how you can enable rapid deployment of your SAP CRM applications by leveraging a cloud-based platform. Learn how to significantly reduce implementation costs and time, so you can respond swifter to market changes and meet the increasing demands of your customers.
Posted: 27 Sep 2013 | Published: 31 May 2012

Hewlett Packard Enterprise

Enterprise Mobile Apps for Marketing and Sales
sponsored by Apperian, Inc.
WHITE PAPER: Access this exclusive resource to learn how you can effectively leverage the BYOD and consumerization of IT trend in order to better support sales and service teams and boost sales. Inside you'll find info about mobile customer relations management, mobile apps for marketing, a guide to selecting apps, and more.
Posted: 31 May 2013 | Published: 31 May 2013

Apperian, Inc.

Social Customer Service: The Pivotal Driver of the Social Enterprise
sponsored by LiveOps
WHITE PAPER: Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues.
Posted: 06 Jul 2012 | Published: 06 Jul 2012

LiveOps

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
sponsored by Wipro
WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
Posted: 17 Dec 2009 | Published: 17 Dec 2009

Wipro