EGUIDE:
In this case study, learn how Zuellig Pharma is leveraging blockchain to help countries get up to speed with their vaccination programmes and counter the threat of counterfeit vaccines.
EZINE:
In this week's Computer Weekly, we talk to snack giant Mondelez, the owner of Cadbury, about how AI and data are transforming its business. SAP is increasing support costs for the first time in years – we assess the impact on customers. And a Ukrainian tech CEO tells us how his company kept going despite the Russian invasion. Read the issue now.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
In this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.
EBOOK:
Whether it’s to fill short-term gaps, raise you over a barrier, or serve as a bridge across territory you always need to avoid, building the right partnerships can elevate your value delivery and demand gen strategy. Download “Partnering to Accelerate Results” to learn how to create partnerships that can help you reach your goals.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EGUIDE:
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
EZINE:
In this week's Computer Weekly, after Birmingham City Council's disastrous Oracle project cost over £100m, we analyse where it all went wrong. Our new buyer's guide examines building a sustainable IT strategy. And we find out how Thomson Reuters is using AI to enhance its product offerings. Read the issue now.
EZINE:
Take a look at this edition of ComputerWeekly to learn more Uber, Volkswagen, and other companies that have experience with software ethics issues, how they've dealt with them, and what the consequences have been.
EGUIDE:
IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
